We build, run, fund and grow service companies.
A Baltimore holding company that started with one detail shop. Today we own the agency, the software and the shops that grew out of it, and we put those same systems behind other owners.
The companies we run
2023
Scale Detailing
Our growth arm, and the company we use to help other owners grow. Ads, websites, Google presence, follow-up and sales for detailing, ceramic coating, PPF and tint shops. It goes by three names depending on which part you touch: Scale Detailing is the agency, OmniScale is the software the booking and follow-up run on, and Scale Command is the partner app that joins every lead, paid job and ad dollar so an owner can see what a customer cost.
2023
Obsidian Detail Studios
Premium mobile detailing in Baltimore and Towson, and the shop everything else grew out of. Obsidian has paying work on the calendar every week, so it is where anything we sell gets tried first. If it fails on a full Saturday, it does not ship.
2026
Obsidian Products
A pro-series chemical line built from what our detailers reach for on a working day, bottled for other shops. Formulations and packaging are in development. We do not pre-sell products that do not exist. When there is something to ship, this row will say so.
2026
Onyx Window Cleaning
Window cleaning for homes and commercial buildings, run on the same booking, follow-up and review systems as our detailing side. Glass gets dirty on a predictable schedule, so we are building the offer as a route the customer stays on rather than a one-time job.
Owning companies is half of it. The other half is putting what works behind other owners.
We are a Baltimore holding company. We start service businesses and stay in the day-to-day of each one, and we pay for the next one out of the one already running. We also invest in owners who want to grow. We are not a fund. Every company here is one we chose to keep, and each new one came out of work we were already doing.
Built in our bay, used in other shops
What we learned running Obsidian is packaged for detailers in other markets. A partner shop runs on the same software and playbook we use in our own bay.
Scale Detailing
Meta and Google ads built around ceramic, PPF, tint and detailing offers, with a website built to rank behind them. We handle the Google Business Profile too. When a lead comes in, our sales program makes the call so the owner does not have to.
Visit Scale Detailing ›OmniScale
Booking, follow-up, pipelines, payments and reviews on one platform. We built it in 2024 to run our own shop first. A quote that goes quiet gets a follow-up on a schedule, not whenever somebody finds a minute.
Visit OmniScale ›Scale Command
It ties each paid job back to the lead and the ad dollars that produced it, so a partner can see what a customer cost. Ad spend by week and by platform, the pipeline and the projections, all in four tabs on a phone.
Visit Scale Command ›Four steps, always in this order
Nothing reaches a partner before it has run inside a company we own. This is the order it goes in.
- 01
Run the business
Obsidian books paying customers every week, so we deal with the same calendar and the same no-shows as any other owner. Some Saturdays get away from us too.
- 02
Build what breaks
When booking or follow-up fails in the bay, we build a system for it. That is where OmniScale came from. Scale Command came later, out of the partner work, when owners wanted to know what a customer cost.
- 03
Hand it to other owners
Scale Detailing puts the same systems behind detailers in other markets. It starts with a free audit of the shop's ads, website, Google profile and follow-up, then a call where we agree on a start date.
- 04
Keep what works
A playbook that holds up gets its own company. So far that has meant a chemical line and a window cleaning route, the in-build rows further up this page.
Owner-run. No board. No outside money.
Our founder started in the bay, washing the cars himself, and built the software and then the companies around it. He still runs all of it. We fund each company ourselves, so a decision gets made once, by the person who has to live with it.
Work with us
Run your shop on what runs ours, or talk to us about selling or partnering a business you run. Our founder reads every message.